Each week, Commercial Radio Australia receives emails from listeners saying how much they enjoy this campaign. In this latest instalment, That Radio Bloke investigates why loyal listeners become loyal customers.
The scripts Josh Armstrong wrote were genius and he was completely open to our ideas on bringing them to life. The Nathan Lane meets James Dreyfus approach proved to be a winner, both on air and at Cannes.
Agency; Lowe & Partners, Singapore
The audio intro explains why these commercials were made to connect with one audience and deceive another. We worked with the creative team to devise five themes appropriate to each nationality and helped create a groundbreaking campaign for a wonderful cause.
Agency; Ogilvy Action, Dubai
(Use your headphones for this) You don’t really now what it’s like to be bullied until it happens to you. Eardrum used a binaural recording technique to create this online & radio piece for SapientNitro Brisbane.
For a customized version that uses your own name, go to http://www.earphonebully.org/.