The passion and knowledge of Classic FM's presenters is what sets the station apart. So, under the campaign banner 'Where Music Lives' we composed bespoke themes based on the DNA of each presenter.
Now, every time a listener hears one of the DNA themes, they will be reminded of the special people who bring their favourite music to life.
The audio intro explains why these commercials were made to connect with one audience and deceive another. We worked with the creative team to devise five themes appropriate to each nationality and helped create a groundbreaking campaign for a wonderful cause.
Agency; Ogilvy Action, Dubai
Each week, Commercial Radio Australia receives emails from listeners saying how much they enjoy this campaign. In this latest instalment, That Radio Bloke investigates why loyal listeners become loyal customers.