CASE STUDIES

COMMERCIAL RADIO AUSTRALIA: RADIO AND ONLINE
		This campaign was designed to show the strong link between radio and online, with the strap line:Radio and online, they just click. The campaign was a success, generating 1600 hits a day to the site mentioned in the ads.
QUIT VICTORIA: TAKING TV TO RADIO
Get the Flash Player to see this player.		We were approached by the Campaign Palace, to get take their latest anti-smoking TVC across to radio. The role for radio was to make the emphysema message relevant to each, smoker who was listening. The key was to get them involved in the radio ad, before they knew it was about smoking The TVC was on air for 2 weeks, but when radio kicked in call rates to the quit smoking health line increased by 125%.
LYNX: DAY PARTS
Get the Flash Player to see this player.		In this campaign we made for Unilever, we took the character from the TV ad made by advertising agency BBH, and used radio to extend his world. The role for radio was to make the effects of the LYNX shower gel relevant to the listener. We achieved this by featuring the women that these wannabe towel boys were hoping to meet that night, talking to them as they were getting ready in the evenings. Then, first thing in the morning, the girls came back on the radio – thanking them for a memorable night. This is an example of how to tailor the message according to day part.