With no visuals, tone of voice is key. For effective radio commercials that touch people on a personal level, you need voices you can trust: Genuine characters who can express the emotion contained in a script, not just the information.

That doesn't always mean actors. For the part of a dangerous criminal, we cast a dangerous criminal.

We think hard about all our casting decisions and give casting the time and consideration it deserves. After all, it's voices that people react to.

 

"We used Eardrum in the UK because they're the best at what they do. After our first job with them over here, it's good to see the formula hasn't changed. If you're proud of your radio script, give it to Eardrum."

Mark Fretton
Creative – 303