CRA – Shower
Commercial Radio Australia
The purpose of the campaign was to highlight the incredible choice of stations available on digital radio to a new younger demographic.
We teamed up with world renowned beat-boxer Tom Thum to create a campaign, which combined his limitless beat generation with digital radio’s endless choice. Putting Tom’s beat-boxing skills to the test, we devised a ‘flatmate’ scenario which allowed Tom to show off his skills, competing with a new digital radio for his flatmate’s attention.