Audio Advertising | Sapient Nitro (Brisbane)

Earphone Bully

As most kids listen to radio stations & online audio via headphones, this immersive, ultra-realistic sound experience helps them empathize with victims of bullying. Earphone Bully uses 3D binaural recording techniques to give kids a sense of what it’s like to be bullied. More importantly, it directs them to a website with advice on how to speak out. The message was played on radio stations as one single ad break.

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