The Men’s Table

Client: The Hallway

Established in 2011, The Men’s Table is a charity organisation with the simple premise of getting men together around a table to talk – about what’s really going on for them. It’s a mental health initiative, it’s community building, and it’s something that helps bring the inner voices of men out into conversation with their mates.

Leaning in to this, we created a campaign that plays on the contrast of what men say and what they’re really feeling and thinking. Each execution is designed to speak to a different male audience through different life conversations, and brings to life the benefit of letting your guard down and talking about your emotions.

Neglected Ben

Mid Life Matt

Farmer Jack