As part of a rebrand, Vodafone was in need of a dynamic sonic identity to reposition it with consumers who had lost faith. Two key competitors were connecting with audience through their sound, and Vodafone was missing an opportunity.
The identity had to reflect a contemporary challenger brand and sonically differentiate from the competition. We created a sonic identity comprising of a 2-minute brand anthem and audio logo, used across all marketing, content and brand touchpoints.
A young, female brand voice was established for use across all properties thanks to voice talent Faustina Agolley.